Client: Dove - Agency: Soko Droga 5
Dove Code
The code for real beauty
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Dove's 20-year commitment to real beauty
has even made artificial intelligence more real.
Dove started its real beauty campaign 20 years ago, changing beauty standards. Now, with AI growing, there's a new challenge: most images of women show impossible beauty standards.
But if machines learn from us, they've learned from
Dove too. We found out that adding "according
to Dove's Real Beauty campaign" to AI prompts, changes how machines portray women.
To show our discovery, we launched a campaign across more than 30 countries with films, billboards, and social media content, setting a new standard for female representation in technology.
A global campaign over more than 30 countries; exposing how bias affects women each region and culture around the world.
