Client: Chevrolet - Agency: WmCCaNN
CRZ 1988 Kart
The Ultimate
Adult Playground.
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We upgraded a childhood kart with Cruze gadgets, transforming it into a high-tech vehicle.
Our goal was simple: Chevrolet needed to launch the new Cruze globally during the holiday season.
We realized that everyone, no matter where they're from, has dreamed of a supercar as a child.
To bring that dream to life, the ultimate kart we all wished for as kids was reimagined with the new Chevrolet Cruze: the ultimate #AdultPlayground.
Each gadget were built to be a new redesign of Chevrolet Cruze real car's features, turning a nostalgic toy into a high-tech vehicle.
Campaigns usually don’t get much attention during December because
of holidays, but CRZ 1988 became
one of the 10 most-viewed ads that year in many markets, such as Brazil and U.S.
