Client: Lupo - Agency: WmCCaNN
Lupolinos
The Christmas Sockstars.
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To make sock new-year gifts less boring,
Lupo made the first Christmas Sockstar band.
Getting socks for Christmas? Every kid's been there - yawn. Lupo, the Brazilian sock brand, totally gets it.
But how do you turn this boring gift into a smash hit?
We turned our kids sock collection into a band. The Lupolinos, the world's first Christmas Sockstars.
Imagine Muppets, but that sing and dance.
And suddenly, those boring stockings became the holiday sensation that rocked Christmas for over 2 years, evolving into a must-have End Year communication platform.
Like any famous star, Lupolinos gave interviews in TV Brazilian program shows, such as Ana Maria Braga breakfast.
Lupolinos quickly rose to stardom, earning invitations to join other top artists: they had a blowout at TV with other puppet, the parrot “Louro”, made feat. with singers such as Tiago Abravanel, and even played videogames on Twitch livestream, with the gamer Bibi.