Client: Chevrolet - Agency: WmCCaNN
Seek & Find
Whatever you're seeking,
Chevrolet will find it.
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For the first time ever, a campaign adapted
the global concept “Find New Roads” in Brazil.
Buying a car these days involves a lot of chitchat with car dealers everywhere. But this is especially true in Brazil: as social freaks, brazilians simply love to negotiate and question every detail of the car they're seeking.
That's why we created a straightforward and honest conversation between consumers and Chevrolet. People shared what they were looking for in their lives, and Chevrolet found the right product for each of them.
This solid platform campaign lasted more than 3 years and translated the global concept "Find New Roads" for Chevrolet in Brazil for the first time ever.
WE CREATED "LEGO" CAMPAIGN: consumer questions were inserted into any part of the film to sell a product or offer, whether for hatches or SUVs, promotions or technology items, fairs or after-sales, adapting to the brand's needs over the years in a modular filming behavior.
Our campaign made the brand communication for more than 3 years: with over 20 days of filming, we covered all the automaker's touchpoints, from car launches and retail to after-sales service.