Client: Omo - Agency: Droga5

Every Jersey Counts

Omo & Vini jr


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2.5 tons of dirty laundry to prove that Vini Jr's resilience is worth more than a Globe's trophy.

While the world debated who the best player is during the Golden Globes, Omo chose to honor something even greater: resilience.

During the Golden Globes commercial break, soon after Vini Jr.'s defeat, Omo aired a film that supported him and calculated what no rank ever could.

From the mud to the top, it took 2.5 tons of dirty laundry to shape Vini Jr. A story with sweat, mud, and dirt, worth more than any gold.

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