Client: Chevrolet - Agency: Publicis
Black Friday $pam
Even your Gmail
thought it was a virus.
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The first email purposely created to land in the spam box.
Black Friday is the biggest retail event of the year. How can Chevrolet's deals stand out among the hundreds of others black fraud flooding inboxes?
To prove that the Chevrolet Black Friday discounts were good for real, we sent an email to demonstrate that it would end up in the spam box.
In other words, even Google itself thought the discount was so good it must be a virus.
Then, we targeted consumers with a YouTube pre-roll video advising that they received the Gmail, using a data inside-crossed strategy by Google.
