Client: NGO Dream - Personal Project
Can't #StayHome
If they had one, that's
what they would do.
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To protest against quarantine breakers,
we brought in those who don't have the same privilege to deliver the message: the homeless.
During COVID-19, a conservative movement in Brazil rose against quarantine, with people refusing to stay indoors. On the other hand, others would have given anything to obey it: the homeless.
We launched an instagram called Can't #StayHome, where homeless people opined against quarantine breakers, with provocative signs and real testimonies, as unlike them, they had that option to stay at home.
In the end, we made headlines in major newspapers across the country and increased donations at NGO Sonhe, and even became trending topics on social media at hashtag #StayAtHome.
I'm proud to say that Can't #StayHome was a personal project created by 3 friends who wanted to make a difference during the pandemic. We developed it ourselves in just 2 weeks, in partnership with the NGO Dream!
Translation text: Your biggest worry is doing the dishes? Mine is not having anything to eat.
How can it be tough lying on a soft bed?
Translation text: #StayAtHome
If I had one, that's what I would do.
While you dream of going to the streets,
my dream is to get out of it.
Even I, not a doctor, know that this is not just a little flu, Mr. President. (our president called COVID a little flu at the time)
Translation text: 40 days of social isolation doesn't kill anyone: I've been going through this for years
and I'm still alive.