Client: Belas Artes - Agency: Santa Clara
Belas Artes University
Learn To Be Left-Handed.
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A campaign showing how lefties and creativity
go hand in hand, when studied right.
One of the biggest barriers for students to enroll in a art college like Belas Artes is the belief that creativity is a natural gift at birth, not a learning.
So, our campaign hacked into an old myth that left-handers are more creative to demonstrate that right-handers can also learn to be too. A tricky metaphor
with creativity itself.
We made a collaborative campaign with right-handed artists, challenging them to create art with their non-dominant hand and exposed those artworks along the campaign, such as film, posters in a galerry, and even
a tattoo shop.
Right-hand artists created art posters using their left-handed, proving that everyone can learn to improve their creative side.
